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WWF 2021 Conservation Win: Forests Ahead


In 2021, we could have nonetheless been coping with the tumultuous COVID-19 pandemic alongside a plethora of persistent points impacting our planet, individuals, and in the end, future. Nonetheless, not every little thing was unhealthy, and in reality, there was fairly a bit of fine that got here out of 2021.

One of many largest wins in 2021 for the World Wildlife Fund was beginning a program referred to as Forests Ahead. That is an revolutionary company program for WWF that engages firms world wide to assist them scale back their forest footprint and assist different on-the-ground actions—like forest restoration—to maintain forests thriving for individuals, nature, and local weather.

“Forests Ahead provides firms alternatives to scale up motion on forests and confront among the largest threats going through our planet right now. And these actions will not be one-off options. They drive actual, lasting change that makes a tangible distinction in individuals’s lives and the well being of our pure world.” Kerry Cesareo, WWF Senior Vice President, Forests

The Forests Ahead program focuses on three fundamental pillars for engagement:

  • Panorama Alternatives for Nature, Local weather, and Communities. For firms in search of to boost the well being of forests, contribute to local weather options, and enhance group well-being, WWF gives distinctive alternatives to assist rigorous nature-based options in critically vital forest landscapes world wide to ship these advantages. Examples of those landscapes embrace Brazil’s Atlantic Forest; Sabah, Malaysia; and the southeastern United States; amongst others.
  • Accountable Provide Chains for the Future. WWF helps companies design and implement accountable provide chain methods for firms with product or packaging sourcing that may affect forests.
  • Improved Forest Administration. WWF works with companies that handle forests to implement methods that increase these forests’ potential to maintain biodiversity, profit world local weather, and assist native communities.

The Forests Ahead program gives an interactive map the place you possibly can see the actions WWF and firms throughout the Forests Ahead program are taking.

Earlier than the Forests Ahead program started in June 2021, WWF ran the World Forest & Commerce Community (GFTN) for greater than 20 years. The Forests Ahead program builds on the successes of GFTN and gives further alternatives for firms to proceed their successes. Past this, Forests Ahead engages a broader community of firms by means of a wide range of sectors, together with these exterior the timber, pulp, and paper sectors.

Because it started, 5 of the world’s foremost firms have signed on as Forests Ahead members in the US. They embrace HP Inc.; Worldwide Paper Firm; Kimberly-Clark; Lowe’s Corporations, Inc.; and Williams-Sonoma, Inc. Past firms in the US, there have been a wide range of worldwide entities signing on like IKEA.

“Science issues. Planting bushes alone shouldn’t be sufficient to fulfill our Imaginative and prescient 2030 commitments to the well being of forests or local weather. We’re excited to be part of Forests Ahead to deepen our understanding and observe of integrating science into our decision-making and to implement options that ship optimistic outcomes for individuals and the planet.” Sophie Beckham, Chief Sustainability Officer, Worldwide Paper Firm

Forests Ahead gives common entry to WWF scientific specialists, peer-to-peer interactions, and alternatives to study vital forest points and assist public insurance policies that profit forests. Not solely is that this program having direct impacts on the forests themselves, however a key pillar is to proceed our mission of spreading schooling and making certain that our forests and past can be protected for years to come back.

There has by no means been a extra pressing time to guard our forests. From timber, gasoline, and fiber to stabilizing our local weather and water provides, to offering habitats for greater than half of the world’s land-based species, the sources and companies forests present are invaluable – however undervalued.

Linda Walker, the Senior Director of Company Engagement for Forests at World Wildlife Fund stated, “They’re [forests are] disappearing at an alarming charge. In 2019 alone, the tropics misplaced greater than 29 million acres of tree cowl. That’s near 30 soccer fields’ price of bushes each single minute. It’s time for revolutionary, collaborative applications which might be backed by cutting-edge science and rooted in native communities to guard our forests and all who depend on them.”

Deforestation in the Amazon Rainforest surrounding the Uru-eu-wau-wau Indigenous Land, in September 2020

© Andre Dib / WWF-Brazil
Deforestation within the Amazon Rainforest surrounding the Uru-eu-wau-wau Indigenous Land, in September 2020

It’s crucial that the method to defending our forests is all-encompassing. WWF needs to make sure that communities are being positively impacted and included in decision-making processes that affect their backyards. This can be a collaborative method between communities, WWF specialists, and firms wanting to do good. Communities who’re educated of the realm, WWF specialists who’re educated concerning the science and finest practices, and firms who’ve the capability and scale will come collectively to create choices that defend the forests and safeguard the long run. The brand new Forests Ahead program is central to WWF’s mission to cease deforestation and forest degradation and defend biodiversity whereas selling sustainable livelihoods.

Past this, the Forests Ahead program opens up alternatives for tourism and deeper relationships inside communities. In 2018, WWF labored with the Busongora Joint Farmers Affiliation (BJFA) whose members reside adjoining to Rwenzori Mountains Nationwide Park in Uganda. With the assist of WWF, the European Union, and the French Facility for World Surroundings, this group applied a local-led tour referred to as the Rwenzori espresso expertise that introduced tourism into the realm, supplied direct schooling to them, all whereas defending the group’s most useful useful resource: the surroundings round them.

“Communities are starting to understand that even when one has a nook store on a tourism route, they can even profit and that all of it depends upon the safety of the useful resource that the vacationers are coming for.” Isaac Masereka, a neighborhood vacationer information and member of BJFA

Because the Forests Ahead program begins to develop in recognition, scale, and in the end, affect, WWF hopes to deliver 25 firms collectively by 2025. The intention is to affect greater than 370 million acres of forests by 2030. However that is just the start.

In regards to the writer: Madison Mitchell View all posts by

Maddy Mitchell is a Content material Advertising and marketing Advisor for WWF-Journey who needs to assist present a platform by means of which communities can develop and study collectively, really feel empowered in community-decision-making processes, and create applications and insurance policies that can enable locations and vacationers alike to thrive.

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