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Winkler, Man. doughnut store riffs on Bieber, Tim Hortons with hit new ‘TimWiebs’ promotion


A Manitoba doughnut store didn’t have a celeb like Justin Bieber endorsing its merchandise, so it went with the following neatest thing — a bunch of fellows named Tim Wiebe.

Valley Bakery in Winkler has provide you with its personal homegrown reply to Tim Hortons’ ‘TimBiebs’ promotion with the introduction of ‘TimWiebs,’ an providing of doughnuts chosen by locals with the identical identify.

Gross sales supervisor Thomas Guenther mentioned the concept — which has been getting quite a lot of consideration on-line — began as nothing greater than an off-hand joke.


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“All of it took place when our proprietor, Andrew Penner, and his household have been joking round about TimBiebs. A well-liked identify right here is the final identify Wiebe, so there’s the apparent foolish homonym connection there,” Guenther mentioned.

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“He introduced it to me, and he and I talked about it and I believed it was dumb and foolish and improbable, so we went for it.

“We reached out by way of social media and requested for individuals named Tim Wiebe to contact us with their favorite doughnut that we already make. We collaborated and labored collectively a pack of six, we bought a sticker … and the remaining is ridiculous historical past.”


4 locals, all named Tim Wiebe, helped the bakery select the flavours.


Valley Bakery

The scrumptious six-packs the bakery compiled — with the assistance of 4 Tim Wiebes — have been flying off cabinets to date, in what’s historically a sluggish post-Christmas season.

“We have been loopy busy yesterday and we’ve been loopy busy this morning. It’s been very, very busy, and vastly optimistic,” mentioned Guenther.

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“We’re simply very grateful. Our clients prefer it, in order that makes us comfortable. We didn’t assume it could be an enormous factor in any respect.”

“Persons are usually pulling themselves out of Christmas and getting used to the brand new yr, and January can usually be a little bit of a buzzkill, but it surely simply turned out to be an ideal time.”

The TimWiebs packs — which embody chocolate with toasted coconut, lemon, raspberry, caramel, Bismarck, and plain glazed — will probably be out there on the bakery till the top of January.




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