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Wicker Goddess founder Sarah Small brings dream to life with GoDaddy

Summoning the Wicker Goddess

This text was initially printed on February, 17, 2020 and up to date on April 6, 2022.

It was once that when somebody didn’t like their job, that they had one choice — discover a new one. However more and more, they’re realizing that their subsequent boss might be proper within the mirror. They’re taking a deep breath, embracing their passions and placing out on their very own.

Such was the case for Tempe, Arizona resident Sarah Small.

“I lately left the company world as a result of I wasn’t placing myself first,” she remembers. “I all the time knew I needed to be an entrepreneur — I simply wanted to faucet into my energy and step boldly into it with out hesitation.”

Taking step one

As a collector of wicker furnishings, Sarah and her husband, Joey, had bought a wide range of items for his or her marriage ceremony and restored them. After the marriage Sarah began promoting the items on her Instagram.

This was her tentative first step to beginning a enterprise, however she wasn’t positive how one can transfer ahead.

Making Wicker Goddess a actuality

Sarah imbues an effervescent, constructive, can-do vibe in every little thing she does.

When GoDaddy Information Jillian visited Sarah’s Instagram account, she was instantly taken along with her vitality and wicker treasures. Seeing Sarah’s potential, Jillian invited her to a San Francisco occasion for entrepreneurs, who hung out speaking with Sarah and sharing their numerous experiences.

“We have been simply in such good firm with people that have been working in direction of one thing greater and larger for themselves.”

Jazzed, she took the plunge to make her dream a actuality and formally named her nascent enterprise Wicker Goddess, a nickname that her husband began calling her after they would go thrifting for furnishings.

Wicker Goddess Sarah Small Waving Fabric Over Baskets
Sarah’s love of thrifting for classic wicker gadgets earned her the nickname “Wicker Goddess” — the title she selected to make her new enterprise official.

Making a mobile-first web site

Creating an internet site was step one to bringing Wicker Goddess into the world.

Sarah original a mobile-first web site that fantastically showcases her restored wicker gadgets.


She virtually threw within the towel ready for her first on-line sale — and she or he by no means forgets it. “Each time I get an order I screenshot it and inform Joey and do a dance,” she laughs. “I don’t know if that pleasure will ever go away.”

Wicker Goddess Website on Laptop
Sarah’s mobile-first Wicker Goddess web site appears to be like nice and is straightforward to make use of on any system.

Alongside along with her curated assortment of wicker furnishings, prospects may store for hand-lettered greeting playing cards.

Wicker Goddess Handmade Greeting Cards
Along with restoring and promoting wicker gadgets, Sarah additionally creates and sells hand-lettered greeting playing cards on the Wicker Goddess web site.

Wicker Goddess

“We needed to promote one thing that’s accessible to everybody and brings heat into their day,” Sarah says. “I’ve all the time made greetings playing cards for family and friends, so I assumed, ‘I ought to simply attempt to promote them!’”

Sharing Wicker Goddess with the world

To maintain up the momentum, Sarah used advertising and marketing instruments included along with her Web sites + Advertising On-line Retailer to achieve new prospects and interact in significant methods with current ones.

First, she optimized her web site for search engine optimisation so she’d rank larger in Google search outcomes.

Then, she deepened her social media presence, utilizing Instagram Tales to share the day-to-day triumphs and challenges of entrepreneurial life.

Lastly, she launched an e mail marketing campaign to speak with prospects in a private, partaking manner.

After discovering success on-line, Sarah introduced her enterprise to the true world and opened a brick-and-mortar store in Phoenix. Housed in a constructing with different native, small outlets, prospects will discover a choice of art work, classic furnishings, clothes, dwelling items and extra.

Sarah can run either side of her enterprise seamlessly with the addition of GoDaddy Sensible Terminal, permitting her to faucet into the ability of the omnichannel expertise, whereas nonetheless providing a private expertise for her prospects.

“I really feel like the general expertise has been unimaginable. It was a really seamless transition over to it. However my very favourite factor is simply that every little thing exists inside one place now.”

Her Sensible Terminal even has a Wicker Goddess brand on it, giving her knowledgeable, polished look.

Staying constructive, centered and sane

Whereas this development thrilled Sarah, she was typically overwhelmed.

“I’m my very own workforce, so I want to remain constructive for myself,” she says, on a day taking some much-needed time to herself. “I’ve began time-blocking my day. Two hours are for thrifting, then two hours are for packing up orders, on and on with breaks inbuilt. It helps me be at my most modern and keep centered.”

Wicker Goddess

The dashboard on Web sites + Advertising helps her maintain all her ecommerce geese in a row so Sarah can shortly handle all of the points of her web site — together with upkeep, orders and analytics.

This offers her time again for thrifting, designing new playing cards, and interacting with prospects and shops.

Plus, her Perception rating lays out essential metrics for web site efficiency, social engagement and search engine optimisation, together with solutions for enchancment.

The GoDaddy Sensible Terminal dashboard has allowed her to maintain monitor of what’s promoting within the retailer, even when she isn’t current. Having the choice to view on-line and in-person gross sales in a single place saves her time — the No. 1 promoting level for a busy entrepreneur like Sarah.

“…I’m utilizing my GoDaddy Sensible Terminal dashboard to see my in-person gross sales each single day. Particularly since we’ve employed our first worker,” Sarah says. “I’m not all the time within the store, however I nonetheless get to check-in. See what’s promoting, see what prospects are loving, and staying actually related with the shop.”

The pliability of the Sensible Terminal permits her to supply a personalised procuring expertise to her prospects — she may also help them wherever they’re within the retailer and verify stock in real-time, then ring them up then and there. She doesn’t have to interrupt the procuring expertise by checking within the again or going to a register for checkout.

“I additionally love that I’ve a receipt choice, which I’ve by no means had previously as an choice. I can really print a bodily receipt as a result of some folks do ask for that,” Sarah says.

Toasting the expansion of Wicker Goddess

When Wicker Goddess’ one-year anniversary hit, Sarah and Joey celebrated with household and mates, sharing a toast with glasses they thrifted for his or her marriage ceremony.

Reflecting on the selection she made in early 2019, Sarah’s discovered that the ups-and-downs of entrepreneurial life are commonplace — and manageable.

“Once you’re constructing a enterprise, you’re additionally build up your self, and as your enterprise adjustments and defines itself, so does your understanding of who you might be inside it.”

Picture by: GoDaddy — Sarah Small, Wicker Goddess



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