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HomeTechnologySamsung no-showed on its main Exynos 2200 launch and gained’t say why

Samsung no-showed on its main Exynos 2200 launch and gained’t say why

Photoshopped question marks surround a smart device that displays the words Samsung Exynos.

Samsung / Ron Amadeo

So this is a loopy story. Samsung was presupposed to have an enormous SoC launch as we speak, however that launch didn’t occur. Samsung did not cancel or delay the occasion. The January 11 date was introduced, and we even wrote about it, however when the time for the occasion got here, nothing occurred! Samsung pulled a no-call no-show for a serious product launch. It is the tip of the day now, and the corporate has but to answer what should be lots of of press inquiries which might be no-doubt flooding its e-mail inbox, together with ours! Samsung stood up your entire tech business, and now it will not say why. No person is aware of what’s going on.

Samsung's promotional tweet.
Enlarge / Samsung’s promotional tweet.


The Exynos 2200 was (?) shaping as much as be a serious launch for Samsung. It’s, in spite of everything, the primary Samsung SoC with the headline-grabbing function of getting an AMD GPU. The 2 firms introduced this deal a 12 months in the past, and we have been giddy about it ever since. The Exynos 2200 is (or was) going to debut within the Galaxy S22. That launch occasion is at present scheduled for February 8, assuming Samsung would not ghost everybody once more.

Samsung introduced the Exynos 2200 occasion simply 12 days in the past, saying, “Keep tuned for the following Exynos with the brand new GPU born from RDNA 2. January 11, 2022.” (RDNA 2 is an AMD GPU structure). Along with a tweet from the official, verified, @SamsungExynos account, the corporate additionally reduce a promo video ending with the January 11 2022 date. You possibly can nonetheless watch it at archive.org. The closest factor Samsung has accomplished to speak in regards to the standing of the Exynos 2200 is to delete its tweets selling the present.

With no official phrase on what’s going on, we are able to solely flip to the rumor mill for solutions, which is at present on fireplace. It’s best to take this subsequent bit with a grain of salt, however on January 10—earlier than it was clear there can be no Exynos occasion—plugged-in Samsung leaker Ice Universe tweeted that “Samsung postponed the discharge of Exynos2200.” One other leaker, Dohyun Kim claims Exynos 2200 can be faraway from the Galaxy S22 lineup completely. Quite than the same old break up of Exynos for some areas and a Qualcomm Snapdragon chip for different areas, each Galaxy S22 would use a Snapdragon chip. How Samsung might ever do that a month earlier than launch is unclear, however we’ll need to see what the precise S22 ship date is.

Samsung’s Exynos division has struggled for years, and the AMD deal was presupposed to be its massive comeback. An thrilling, highly effective GPU with desktop Radeon branding would have turned heads. Samsung’s advertising workforce was already pushing the gaming angle, although, and this might be an ungainly advertising job since not each area would have gotten the Exynos chip.

With every little thing that is happening on the planet, saying a delay would have been No Massive Deal. However I’ve by no means seen a serious tech firm simply not present as much as its personal occasion. As an alternative of a comeback, this can be a new low for the Exynos division. We’ll replace this text if Samsung ever will get its act collectively and makes a press release. We’re all ready.



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