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HomeTechnologyReport: Apple mulling bid for NFL Sunday Ticket package deal

Report: Apple mulling bid for NFL Sunday Ticket package deal


Derek Wolfe #95 and Von Miller #58 of the Denver Broncos celebrate after Wolfe sacked Tom Brady #12 of the New England Patriots  in the AFC Championship game at Sports Authority Field at Mile High on January 24, 2016 in Denver, Colorado.
Enlarge / Derek Wolfe #95 and Von Miller #58 of the Denver Broncos rejoice after Wolfe sacked Tom Brady #12 of the New England Patriots within the AFC Championship recreation at Sports activities Authority Area at Mile Excessive on January 24, 2016 in Denver, Colorado.

Dustin Bradford | Getty Photographs

The previous twenty years have seen Apple rework itself from a maker of pricy computer systems to a {hardware}, software program, and leisure Goliath. Stay sports activities could also be subsequent on the agenda—in response to a report in Entrance Workplace Sports activities, Apple is eying a multibillion-dollar bid for the Nationwide Soccer League’s Sunday Ticket package deal.

Sunday Ticket, which broadcasts out-of-market NFL video games, has been carried by Directv since its launch in 1994. The rights to Sunday Ticket expire after the 2022 season, and with Directv hemorrhaging each subscribers and cash, Sunday Ticket goes to have a brand new residence for the 2023 season.

Along with promoting the rights to Sunday Ticket, the NFL can also be looking for an funding associate for NFL Media, which incorporates the league’s web site, NFL Community, and NFL RedZone. Apple would additionally change into a minority shareholder in NFL Media, along with getting the streaming rights to out-of-market NFL video games.

Final yr, the NFL locked up its present broadcast companions into new contracts totaling $9 billion yearly. Amazon additionally secured rights to the Thursday evening slate of video games for one more $1 billion per yr.

Apple might want to pay dearly to get in on some NFL motion. Not solely does the expiring Sunday Ticket settlement price Directv $1.5 billion yearly, however among the league’s broadcast rightsholders noticed their prices virtually double underneath the brand new contracts, which run by way of the 2033 season. Add a 49 % stake in NFL Media to the equation, and Apple would certainly be paying north of $3 billion per yr for a enterprise partnership with the most well-liked skilled sports activities league in america.

That is chump change for a corporation with over $200 billion of money and securities readily available.

Whereas Apple has additionally been in negotiations with Main League Baseball to stream weekday regular-season video games, a take care of both the NFL or MLB would mark its first foray into dwell sports activities. With the likes of Netflix, Hulu, HBO Max, and Amazon Prime continuously churning out new scripted programming, streaming dwell sports activities would give Apple one other technique to differentiate itself from the competitors, ensuing extra subscribers… and more cash.

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