Product updates are at all times met with pleasure, chance, and a complete lot of questions. Fortunately, our Affiliate Product Supervisor, Rachel G., agreed to fill us in on the latest addition to the G2 Evaluation Type: Customized Questions.
Rachel provides us the lowdown on Customized Questions, together with the way it works, the advantages of implementing it, and the way G2 prospects can leverage the function to drive product improvement and advertising and marketing roadmaps.
Key takeaways from this interview:
- The G2 Evaluation Type is evolving. G2 prospects can now add Customized Inquiries to the evaluate type which are distinctive to their product.
- Customized Questions is a game-changer. This function helps you higher perceive customers, inform advertising and marketing methods, and uncover invaluable product insights.
- Getting began is simple. G2 prospects can allow Customized Questions just by contacting their G2 rep at present.
Interview with Rachel G.
Brittany King: Hello Rachel! Thanks a lot for making time for me at present. I’m excited to get the inside track on the latest G2 Evaluation Type function straight from the supply.
Earlier than we get began, why don’t you inform us about your self and your position right here at G2?
Rachel G.: Certain, that sounds good! I’m Rachel, the Affiliate Product Supervisor on the user-generated content material group at G2. I really like engaged on this group as a result of I see the direct influence our work has on our prospects and out there.
The product group focuses on accumulating as a lot content material as attainable, together with opinions, discussions, evaluate replies, and evaluate updates. Principally, something we are able to accumulate to present consumers as a lot related info as attainable after they come to G2 to evaluate software program and make buying selections.
The core product we handle is the G2 Evaluation Type, which is admittedly cool as a result of it is the spine of our firm. In spite of everything, G2 is a software program evaluate website and we would not be right here at present with out the evaluate type.
This previous quarter, we have been targeted on working quite a few A/B assessments on the shape to see the way it impacts person behaviors. These assessments assist us make data-driven selections to enhance the shape and implement modifications which are finest for our customers.
BK: I believe it’s secure to say that tough work has paid off, contemplating your group simply made an thrilling change to the evaluate type. Inform me concerning the new Customized Questions function and what the expertise appears like.
RG: Sure, it’s very thrilling! This new function is the direct results of us implementing buyer suggestions to enhance the evaluate type.
The Customized Questions function is so simple as it sounds: our prospects can now add inquiries to the shape which are distinctive to their product and never included in the usual G2 Evaluation Type.
Affiliate Product Supervisor at G2
The expertise is not going to change from a design and a person expertise (UX) perspective for many who are leaving a evaluate and filling out the shape. Customized Questions have the identical feel and look as the usual questions on the shape.
For now, Customized Questions is not going to be required for customers to reply. These questions are for inside use solely, so the questions and the responses is not going to show publicly on the G2 product profile.
However the questions will show above the phrases of use questions in our type, in order that they’re in a extremely seen place. Additionally on this first launch, prospects can solely add two a number of selection or binary questions.
As a part of our tips, we ask that prospects don’t embody questions that accumulate private identifiable info (PII), point out different corporations, or repeat any present questions at present on the shape.
Advantages of Customized Questions:
- Achieve product insights on person sentiment and product utilization
- Acquire knowledge for viewers segmentation and ABM methods
- Save time and sources from hiring market analysis companies
BK: I used to be researching some data on person insights and noticed that 78% of enterprise professionals suppose client suggestions knowledge is an important driver of innovation. And truly, the identical survey states that 90% of customers consider “listening to prospects” is an important manner for corporations to gasoline innovation.
Clearly, all of us agree client suggestions is essential. However are you able to clarify how completely different job capabilities profit from Customized Questions? Say, for example, you in a product position and me as a marketer?
RG: From a advertising and marketing perspective, Customized Questions might help you perceive your customers and accumulate knowledge for segmentation and account-based advertising and marketing methods. It additionally saves helpful time and sources historically devoted to hiring market analysis companies to deal with these questions.
Rachel discusses the advantages of Customized Questions
For a product particular person like me, one main profit is you could achieve product insights. You ask particular questions on your product to grasp person sentiment.
For instance, you possibly can add a query when a function is launched after which accumulate suggestions to higher perceive how individuals use it of their roles. So you could find out if customers discover a function useful, in the event that they don’t discover it useful, or collect perception on how they really feel about it earlier than it even launches.
There are loads of advantages to Customized Questions. Not solely will it assist prospects higher perceive their customers, nevertheless it additionally permits them to gather knowledge for segmentation functions and determine key product personas. Each entrepreneurs and product managers can accumulate product-specific insights and stroll away with concepts for strategic planning and roadmap innovation.
I additionally wish to add that we’re at present seeing a 77% person response fee to Customized Questions, which is fairly good for nonrequired questions.
Affiliate Product Supervisor at G2
BK: Wow, the truth that you’re seeing such a excessive response fee on a model new function is superb. And giving prospects the power to gather these distinctive insights is extremely helpful. I think about they’ll be extraordinarily wanting to get it up and working.
Which leads me to an essential query: who’s eligible to make use of Customized Questions and the way can they entry it?
RG: Any present paid buyer is eligible to arrange Customized Questions at present! It’s a part of our present packages and doesn’t value additional to make use of. Nevertheless, on this first iteration, prospects won’t be able to allow this function themselves.
For anybody considering setting it up, they’ll merely contact their consultant who will assist them add the inquiries to their type. Though Customized Questions is just not a self-enabled function but, prospects will nonetheless be capable of entry reporting in my.G2.
Proper now, the reporting is pretty primary and reveals the query, the breakout of responses, and the response fee. Within the subsequent month or so, we’ll be including filters and a CSV obtain possibility so prospects can export the information and filter by components like person position, trade, and star score.
Customized Questions at present solely embody binary or a number of selection questions. However the subsequent section will embody open textual content and free response, which had been different extremely requested options from our prospects.
BK: As an add-on profit to our paid plans, Customized Questions is certainly going to empower our prospects to extract much more worth from their G2 profiles. This could actually assist them achieve extra insights into their customers and product.
Are you able to give some examples of the sorts of questions prospects may wish to ask their customers?
RG: Certain! So one instance is a time-to-value query, like “How shortly did you notice enterprise worth utilizing our product?” Responses to this query could be extraordinarily useful in advertising and marketing supplies and when speaking to potential prospects.
One other instance is a product utilization query, resembling “Which function in our product do you utilize essentially the most or discover essentially the most helpful?” That might be a extremely good indicator for viewers segmentation and higher understanding what kind of customers you wish to market to.
Rachel talks Customized Questions finest practices
I like to recommend partnering along with your inside product and advertising and marketing groups to find out what knowledge factors they’re missing and wish to accumulate by way of the evaluate type. I additionally strongly suggest solely updating your Customized Questions on one time per 12 months to make sure you accumulate ample knowledge to operationalize.
Examples of Customized Questions:
- How shortly did you notice enterprise worth utilizing our product?
- Which function in our product do you utilize essentially the most or discover essentially the most helpful?
- What group or division do you’re employed on (when utilizing our product)?
- Choose the explanation that finest describes why you utilize our product.
BK: Earlier you talked about that Customized Questions was created in response to our personal prospects’ requests. I assume you possibly can say that Customized Questions is an efficient living proof for the worth of buyer suggestions knowledge.
RG: Oh, completely. Customized Questions was the primary most requested function obtained from prospects. We knew it was essential addition to the shape after listening to buyer suggestions and understanding the worth that may be derived from this function. So we added it to our roadmap.
Rachel explains how Customized Questions got here to fruition
A giant a part of any product supervisor’s job is to be the voice of the shopper. That you must know the shopper’s ache factors, their wants, and the way they use your merchandise so you possibly can advocate for them when speaking to product builders. At any time when a product supervisor is in entrance of a buyer, we use that chance to debate this stuff.
For us, including Customized Inquiries to the evaluate type was a no brainer. And we’re so excited to see the worth our prospects achieve from it.
Open the door to deeper buyer insights. Contact your rep at present to allow Customized Questions in your evaluate type.