For Speedy Launch:
August 4, 2022
Robin Goist 202-483-7382
Memphis, Tenn. – Diners on the Memphis Rooster & Beer Pageant simply would possibly suppose twice about chowing down on fried hen after they see—and listen to—“Hell on Wheels,” PETA’s new guerilla-marketing marketing campaign that includes a life-size hen transport truck lined with photographs of actual chickens crammed into crates on their method to a slaughterhouse, full with precise recorded sounds of the birds’ cries and a subliminal message each 10 seconds suggesting that individuals go vegan. The truck will stake out the competition on Saturday as a part of the group’s nationwide tour.
“Behind each fried hen sandwich or BBQ wing was a once-living, delicate particular person who was crammed onto a truck for a terrifying, depressing journey to their demise,” says PETA Government Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an attraction to anybody who eats hen to keep in mind that the meat trade is merciless to birds and that the kindest meal is a vegan one.”
Birds killed for his or her flesh are bred to develop such unnaturally giant higher our bodies that their legs typically turn out to be crippled beneath the burden, and the sheds by which they’re confined are so filthy that the pink, watery goo in packages of hen is known as “fecal soup.” They’re trucked via all climate extremes, generally over lots of of miles and with none meals or water, to slaughterhouses, the place their throats are slit—typically whereas they’re nonetheless aware. Saving chickens’ lives is as simple as choosing a vegan meal—and Memphis boasts loads of vegan eateries, together with Da Responsible Vegan meals truck, one of many distributors at Saturday’s competition.
The “Hell on Wheels” tour additionally consists of stops exterior hen eating places in Baltimore, Chicago, Philadelphia, Pittsburgh, St. Louis, and different cities in addition to the Michigan Rooster Wing Pageant in Lansing.
PETA—whose motto reads, partly, that “animals usually are not ours to eat”—opposes speciesism, a human-supremacist worldview. For extra data, please go to PETA.org or observe the group on Twitter, Fb, or Instagram.