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Guerrilla-Advertising and marketing Marketing campaign Targets Hen Eateries—Full With Subliminal ‘Go Vegan’ Message

For Speedy Launch:
July 26, 2022

Robin Goist 202-483-7382

Norfolk, Va. – Festivalgoers and diners at fast-food rooster eating places might imagine twice about chomping on rooster wings after they see—and listen to—PETA’s lifelike “Hell on Wheels” truck, which has simply kicked off a nationwide tour and is roofed with photos of “broilers” crammed into crates on their approach to slaughter, full with a recording of birds’ precise cries and a subliminal message each 10 seconds suggesting that folks go vegan.

The tour started outdoors the Style of Buffalo pageant in upstate New York, and upcoming stops embody the Nashville Scorching Hen Music Competition and the Memphis Hen & Beer Competition in Tennessee, and fried rooster eating places in St. Louis, Chicago, Pittsburgh, Philadelphia and Baltimore, amongst dozens of others. As PETA’s video footage reveals, the show is already surprising passersby—one baby advised the motive force that the chickens appeared “like they’re being mistreated.”

“People eat 1 million chickens an hour, and every one has as a lot want to reside, feels as a lot concern and ache, and is as a lot a person because the canines or cats individuals have of their properties,” says PETA Govt Vice President Tracy Reiman. “‘Hell on Wheels’ confronts individuals with the horrific struggling endured by birds who find yourself as their rooster sandwiches and Buffalo wings, reminding them that the kindest meal is a vegan one.”

Birds killed for his or her flesh are bred to develop such unnaturally massive higher our bodies that their legs usually turn out to be crippled beneath the burden, and the sheds during which they’re confined are so filthy that the purple, watery goo in packages of rooster is known as “fecal soup.” They’re trucked via all climate extremes, typically over a whole bunch of miles and with none meals or water, to slaughterhouses, the place their throats are slit—usually whereas they’re nonetheless acutely aware.

PETA—whose motto reads, partially, that “animals usually are not ours to eat”—opposes speciesism, a human-supremacist worldview. For extra data, please go to or observe the group on Twitter, Fb, or Instagram.



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