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7 advertising movies you can also make from present content material

Searching for an revolutionary solution to breathe new life into your present content material?

Video is the best way of the long run. And right here’s the very best half: You in all probability have already got all of the content material you’ll want to create a strong set of selling movies for all of your social media channels.

All you must do is repurpose that content material into movies that work properly inside your present advertising technique; no brain-racking required.

Listed below are seven concepts for growth-focused advertising movies you’ll be able to create along with your repurposed content material. 

1. Flip nearly something right into a video slideshow

One of many best methods to repurpose content material is to make a video slideshow.

Nearly any piece of content material has discrete factors that may be summed up or condensed into slides, then compiled right into a slideshow. Video slideshows work properly on most advertising channels, apart from YouTube.

Slideshows additionally make an incredible addition to product pages. They carry out properly on social media. You may even flip buyer help paperwork (product use directions, FAQ pages) into video slideshows.

2. Reply questions and educate prospects with social media movies

Video performs extremely properly on social media. And movies that reply questions or present attention-grabbing instructional data carry out exceptionally properly as a result of they maintain individuals glued to their screens.

One of the best content material to repurpose for social media is that which solutions a query or delivers a tidbit that most individuals don’t know, together with:

  • How-to weblog posts
  • Listicle weblog posts
  • FAQ solutions
  • Podcast clips
  • Product use case movies
  • Webinars

By repurposing all these content material into social media movies, you’re taking one thing that doesn’t essentially match on social media and changing it right into a medium that performs very properly within the social panorama.

A hyperlink to a weblog submit gained’t get as a lot consideration as a brief video highlighting a key level from that submit. (In fact, you’ll be able to all the time embody a hyperlink to the entire weblog submit whenever you submit the video clip.)

The identical goes for pulling bits from podcasts, webinars and your FAQ web page.

Typically, you may also get fairly just a few social media video posts from one single piece of written content material. 

A typical social media video runs about 10 to 30 seconds, relying on the platform. Which means you’ll be able to create a number of social media movies from one weblog submit or webinar. It additionally means it is best to keep away from cramming a whole piece of repurposed content material right into a single social media video.

Keep in mind: the visible part is extremely necessary on social media. Be sure that to incorporate animated visuals in your movies, even in case you’re simply pulling quotes and animating the textual content in your video. 

Add inventory footage or related product footage so your video stands out. That approach, you actually profit from all of the attention-getting energy of video on social media.

3. Create video testimonials

This may not technically be repurposing content material. But it surely’s a minimum of by-product of different content material, so it counts.

Making video testimonials will be tough since you want a video of a buyer giving the testimonial and permission from the client to make use of it in your advertising.

Nonetheless, video testimonials are a potent advertising software. And you may work a video testimonial into nearly any digital advertising channel. So a single video testimonial can complement most of your different advertising property.

Video testimonials make nice paid adverts. You may embed them on product pages. They even make strong additions to advertising emails and electronic mail newsletters.

4. Promote your webinars with free video clips

Webinars are a preferred lead technology software as a result of they work. However as a result of they’re a lead magnet, your “free” webinars are technically not free. Viewers should give their electronic mail handle to entry the content material.

Nonetheless, you need to use just a few intriguing clips out of your webinars to get extra individuals to enroll. And also you’ll get higher conversions out of your follow-up emails in case you embody a snippet of the webinar video within the emails. You can even use these snippets to drive site visitors to your recorded webinars with social media posts or add them to your webinar touchdown pages.

One other concept is to make use of clips from outdated webinars that you just’re not selling anymore and switch them into social media content material and embedded movies in your weblog posts. In brief, upon getting webinar video content material, maintain utilizing it.

5. Make video case research and whitepapers

Case research and whitepapers are sometimes distributed like e-books. It’s a confirmed methodology for getting electronic mail addresses and serving to prospects make a purchase order choice. However e-books should not the one solution to disseminate this data.

You may flip these into video property and use the movies in considered one of two methods:

  1. Create a shorter, extra summarized video model that helps get individuals within the written case research or whitepaper.
  2. Create an entire video case research or whitepaper.

The tactic you select depends upon your advertising technique. If you happen to want video content material to get extra site visitors and downloads, it’s in all probability greatest to make use of your video as a teaser in social media posts and paid adverts.

If you happen to use case research and whitepapers as a part of an in-depth gross sales course of to assist prospects make giant buy selections, creating complete video case research and whitepapers is a greatest observe.

This methodology additionally works in case you discover that individuals are downloading your textual content paperwork however then failing to transform. 

It’s attainable that the textual content doc isn’t interesting sufficient or is simply too lengthy for many readers. Changing to video makes the content material extra accessible and simpler to recollect, which can assist enhance conversion charges.

6. Provide worth up-front with instructional movies

How-to movies are a few of the most compelling movies you can also make. They make nice social media content material. And you may add them to your advertising emails. Exhibiting individuals the way to do issues will probably by no means exit of fashion.

Usually, weblog posts are the content material you’ll repurpose for how-to and academic movies. Exhibiting individuals the way to do issues is as efficient in writing as in movies. So that you’ve probably received a sound library of how-to weblog posts.

You can even draw out of your buyer help workforce. Answering frequent buyer questions is a good way to assist potential prospects overcome their shopping for uncertainty. 

7. Increase your podcast attain with video clips

You probably have a podcast or somebody out of your firm is a visitor on a podcast, use that content material to create movies.

It’s preferrred if the podcast is recorded as a video as a result of then all you must do is add an intro and outro to clips from the recording. If the podcast is just recorded as audio, you’ll be able to pair audio clips with inventory footage or add commentary to the clips.

The purpose is to create a full-fledged video from the podcast, moderately than merely changing an audio file right into a video file. Use inventory footage or file footage of a number introducing the clip and providing further insights.

If your corporation has a podcast, podcast video clips are top-of-the-line methods — if not the greatest approach — to extend your podcast viewers. There’s a cause so many fashionable podcasts have a whole YouTube channel devoted to sharing clips with hyperlinks to the complete episode within the video description.

Relying on what’s within the clip, use podcast clips to complement product pages, create social media posts, add some pop to your electronic mail e-newsletter, or add selection to your YouTube channel.

Contributed by Leah Diviney, a content material supervisor at Biteable, the world’s easiest video maker. When Leah isn’t busy making movies, she writes about them for the Biteable Weblog.

For extra insights and inspiration from at this time’s main entrepreneurs, try EO on Inc. and extra articles from the EO weblog



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