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5 Straightforward Methods to Impress – Sensible Passive Revenue


Editor’s word: It is a visitor put up by Corey Haines at SavvyCal, an actual nifty scheduling answer that we use to schedule company on our personal podcasts, together with The Neighborhood Expertise Podcast!

Why does rising your podcast viewers appear so troublesome? Podcasts current a number of distinctive challenges in comparison with different sorts of content material:

  • Podcasts are historically audio-only, which suggests grabbing your potential listeners’ consideration immediately is paramount
  • Audio shouldn’t be as inherently shareable as textual content or video; folks eat it in a different way
  • Discovering new podcasts and podcast episodes is a slow-burn course of based mostly on private style and proposals 

For all these causes, you, as a podcaster, should be artful and strategic about getting your present seen and heard. Rising your podcast listenership is basically a grassroots effort—amongst different strategies, it’s depending on word-of-mouth suggestions from a number of loyal listeners.

If in case you have company in your present, you’ve got a leg up on the remaining as a result of your company can share your podcast with their viewers. However first, you must earn it.

How are you going to be sure to get the very best bang to your buck from each new podcast visitor?

One of the best ways to make sure that occurs is to make a very nice impression. 

You must stand out from the remaining.

Let’s dig into 5 methods you possibly can put together for podcast visitor interviews and impress your company once they come in your present!

Desk of Contents

  1. Do in depth analysis
  2. Ship your visitor a prep e-mail
  3. Personalize the scheduling hyperlink
  4. Create a visitor web page in your podcast web site
  5. Streamline manufacturing follow-up
  6. Recap: In terms of podcast company, good impressions final!

1. Do in depth analysis

Since most podcasters don’t do a lot (if any) analysis on their visitor forward of time, one surefire solution to impress your visitor is to point out that you simply’ve actually performed your homework on them.

Not solely will this enable you to produce a greater podcast, nevertheless it’ll additionally enhance the possibility that your visitor will share the episode with their viewers, refer you to different company, and do you a favor sooner or later.

It sounds easy, however this one small gesture can go an extended solution to making an enduring impression.

Listed here are a number of methods you may get to know your visitor forward of your time with them.

Use Twitter superior search to analysis your podcast visitor

Dave Gerhardt is aware of a factor or two about podcasts. He’s behind the hit podcasts Tech In Boston, In search of Knowledge, Ecommerce Advertising College, and B2B Advertising Leaders.

Right here’s a sneak peek into how he makes use of Twitter to floor attention-grabbing content material from his company that he can ask about on his podcast.

screenshot of Dave Gerdhardt's Twitter feed showing how he uses Twitter search to learn about podcast guests

Twitter’s superior search makes it simple to filter by the variety of likes (as proven right here) in addition to the variety of retweets and any key phrase or phrase.

screenshot of Twitter search showing how to narrow search by keyword, author, and number of likes

Use search hacks to floor your visitor’s finest content material

Your visitor might need a weblog on their private web site, write on their enterprise’s weblog, or contribute to different blogs as properly.

Utilizing search operators in Google or a device like Ahrefs (paid) or BuzzSumo (free for a number of searches) lets you discover all content material related to a sure individual.

For instance, the question writer:”Tim Soulo” with the Content material Explorer characteristic allows you to discover content material authored by Ahrefs’ CMO, Tim Soulo.

screenshot of LinkedIn search results by author name "Tim Soulo"

It’ll even present the recognition of every article so you possibly can see which content material struck a chord with the viewers.

Analysis your visitor’s LinkedIn profile

If the skilled background of your visitor is of any explicit curiosity, their LinkedIn profile will turn out to be useful.

Right here, you possibly can see a exact timeline of their jobs and involvements in several corporations.

screenshot of example LinkedIn profile showing person's work experience

From their profile, you can even dig into their “Exercise” to search out what they’ve been posting about.

screenshot of LinkedIn post by person referenced in the previous screenshot

Hearken to your visitor’s different podcast appearances

Pay attention Notes describes itself as a search engine for podcasts, which makes it simple to dig up previous visitor appearances your visitor has made on different podcasts.

screenshot of ListenNotes search results page for "Rand Fishkin"

Podchaser additionally lets you seek for somebody and pull up a curated record of their visitor appearances in a particular tab.

screenshot of Podchaser search results page for "David Cancel"

It doesn’t take greater than listening to 1-2 different podcast appearances they’ve performed to get acquainted and pick different matters and questions that’d be compelling to discover in your podcast.

Quora solutions

Quora has grow to be one of the vital in style web sites on the earth with its distinctive Q&A format.

In case your visitor is energetic on Quora, looking out by means of their previous solutions would possibly provide you with some good concepts for inquiries to ask since you possibly can fairly actually see how they might reply.

Entrepreneur and investor Jason Lemkin has answered over 3,600 questions, a lot of that are “off the crushed path” of what he would possibly usually get requested about.

screenshot of example Quora answer by Jason M. Lenkin

2. Ship your visitor a prep e-mail

As soon as your visitor has booked a time to document with you, you possibly can ship over a listing of questions or matters to assist them put together, in addition to a bundle of promoting supplies they will use to advertise your episode.

Not solely does this present your visitor that you simply’re well-prepared and on prime of your recreation, it additionally permits your visitor to have the ability to ship the very best content material they will for you.

You would possibly ship them an e-mail like this a number of days earlier than you document:

Hey NAME — wanting ahead to our dialog. 

I needed to ship over this record of matters we’ll probably cowl. 

Subjects to prep for:

  • Instance 1
  • Instance 2
  • Instance 3

Any questions earlier than our recording?

Derek Sivers has an article the place he talks about how he asks the host to ship him questions months prematurely when anyone invitations him on a podcast.

Right here’s why: “Folks say that your first response is essentially the most trustworthy, however I disagree. Your first response is often outdated. Both it’s a solution you got here up with way back and now use as a substitute of pondering, or it’s a knee-jerk emotional response to one thing in your previous.”

He’s noticed that his finest solutions come after he’s had a while to consider it from expertise. He spends hours writing from completely different views earlier than selecting essentially the most attention-grabbing reply. Then, as soon as the recording begins, he tries to make his solutions sound spontaneous.

Giving your company time to organize ideas on questions and matters is assured to impress, nevertheless it’s additionally a good way to make them extra spectacular to your listeners.

Professional tip: Arrange a Zapier automation to ship company a prep e-mail after they guide a time utilizing your SavvyCal scheduling hyperlink. All you must do is locate SavvyCal in Zapier, choose “New Assembly” because the set off, join your account, and ship an e-mail to the e-mail they used to guide the assembly because the Motion.

3. Personalize the scheduling hyperlink

When you’re nonetheless scheduling recording periods with company by buying and selling emails backwards and forwards, it’s time to start out utilizing a scheduling device that permits company to guide a time straight in your calendar.

However even then, scheduling hyperlinks have grow to be so ubiquitous that an unwritten taboo has developed. Prefer it or not, some folks take offense to receiving a generic reserving hyperlink.

So if you wish to impress your company (and keep away from offense), get within the behavior of personalizing your scheduling hyperlinks.

With a scheduling device like SavvyCal, you possibly can generate customized scheduling hyperlinks for each visitor with only a few clicks. 

You’ll be able to prefill your visitor’s identify and e-mail handle so that every one it takes is 2 clicks to guide a time with you.

screenshot of SavvyCal scheduling page

For instance, you possibly can arrange a personalised hyperlink along with your visitor that reveals their avatar, their identify within the assembly identify, and even their identify within the scheduling hyperlink.

If I needed to document with Derrick, I might ship him the hyperlink savvycal.com/corey/derrick and that method he is aware of it’s only for him.

Now, all he has to do when visiting the scheduling hyperlink is to overlay his calendar to search out mutual availability after which choose a slot that works finest for his schedule.

screenshot of SavvyCal calendar showing scheduled appointments

4. Create a visitor web page in your podcast web site

You wish to make the visitor expertise as seamless as potential. A visitor ought to by no means really feel confused. In the event that they do, it’s your fault. 

One solution to take your visitor reserving course of from a Motel 6 expertise to a Ritz Carlton expertise is to offer a “Visitor Web page” with important particulars, resembling contact and recording data.

Right here’s an instance of how podcaster David Perell offers all essentially the most important data to his company pre-recording.

screenshot of David Perell's guest page on his website

This manner, his company have every little thing they want earlier than going dwell.

Some scheduling instruments like SavvyCal even help you mechanically ship company to a visitor web page after reserving a recording time.

screenshot of SavvyCal's "post-confirmation behavior" dialog box

5. Streamline manufacturing follow-up

In case your visitor has recorded any audio domestically on their finish, do them a favor by offering a hyperlink to your Google Drive or Dropbox to allow them to add it with none issues.

Audio recordsdata are giant and never everybody has cloud storage answer. Asking your visitor to ship you their Drive or Dropbox hyperlink isn’t unhealthy by any means, however it may be inconvenient. Make it simple on them and supply a straightforward method for them to add on to you.

When you’ve scheduled the episode to publish, ship your visitor a fast word about which day they will count on it to go dwell. This manner, whenever you ship one other message day-of with shareable hyperlinks, they’re more likely to amplify it and enable you to develop your viewers.

Recap: In terms of podcast company, good impressions final!

If you wish to stand out and make an excellent impression along with your podcast company:

  • Do in depth analysis
  • Ship a prep e-mail
  • Personalize the scheduling hyperlink
  • Create a visitor web page
  • Streamline manufacturing comply with up

Do these 5 issues, and there’s no method your company received’t share your podcast, refer you to different nice company, or do you one other favor sooner or later.

Nonetheless ready for the appropriate second to start out your podcast? Seize maintain of the reins with the assistance of our full podcasting tutorial.

Concerning the Writer

Corey Haines is the founding father of Swipe Information and the advertising and marketing lead for SavvyCal. He is additionally the host of the podcasts Default Alive and All the pieces Is Advertising. Beforehand he was the pinnacle of development for Baremetrics and has consulted with over a dozen SaaS startups on advertising and marketing and development.

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